Research On Market Value Management Effectiveness Evaluation Of RAAS Listed Company

The Non-tradable Share Reform opens a new era of the market value management, and then the promulgation of " New Nine-point Guideline " will push market value management to the top-level design. The practice of market value management theory in our country has been more than ten years, but there is still a considerable part of the listing corporations is not clear how to apply theory to practice better. RAAS is a listing corporation specializing in manufacturing and developing blood products of the listing corporation, its price trend has been steadily rising since its listing. The company’s market value management practice is worth attention in addition to the scarcity of its product, and the enormous development potential of the industry.Combining theory with practice, this paper takes RAAS company as a case sample to analyze the behavior of its market value management in different macro environment through scientific research and evaluate the effectiveness of the company’s market value management behavior. Based on the company’s situation, this paper puts forward some suggestions to improve the management strategy and the direction of improvement, and then provides ideas and guidances for market value management under the new environment.Based on the related data and information from 2011 to 2015 of the RAAS listing corporation, this paper analyzes the vertical development of its market value management in 5 years. The value relevance index is improved, and the dimension of value management is introduced for evaluation,because the reference of the market value management evaluation index system model of the Chinese listing corporations is more suitable for the horizontal comparison analysis among the listing corporations in the same year. Hopes that through this paper, the evaluation and research of the effectiveness of the RAAS listing corporation’s market value management can provide ideas and references for other listing corporations to their own market value management vertical analysis.