| How to get more interest in the Chinese market, is every foreign Banks are racking their brains thinking of problem. The ultimate goal of commercial Banks is to obtain the biggest profit. The company’s business of commercial Banks as one of the main body of bank business, its quality and benefits of commercial Banks core does not have significant impact. Commercial Banks are in countries around the world attaches great importance to the management of credit business and asset quality. Currently, foreign bank business development by domestic economic cycle and the influence of interest rate marketization to speed up the adjustment, therefore, the foreign capital bank business transformation is especially important. Chengdu at a foreign bank branch in the current environment, the company’s business has slowed growth expected earnings, the number of bad loans increased. Under this background, the foreign capital bank Chengdu branch of the transformation and development of the company’s business strategy countermeasure research will have a profound impact on it.Anyhow, now for the inevitability of foreign Banks into China market, competitive advantage, and into the present situation and problems have very rich after investigation, but for foreign Banks in a particular region development advantages and problems of research are relatively empty, and the foreign capital Banks in each market, in addition to conduct business under the leadership of the group overall strategy policy, also need to have a specific business model auxiliary pave the way for its development. So in this paper, taking advantage of one’s work, done A lot of field survey, through the analysis and study of A foreign bank Chengdu branch company business development present situation and future development countermeasure choice, sum up out of the development of A foreign bank guarantee measures, to A foreign bank to provide ideas for development in Chengdu area method, in order to improve profit margins and market share. |
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