Research On The Customer Marketing Strategy Of The Olympic Village Sub Branch Of China Minsheng Bank

With the development of world economy, financial integration and the advent of the era of financial crisis, China’s banking industry faces new opportunities and challenges. Behind the financial development is often in the real economy, the new China after 65 years of development, has become the world’s second largest economy, China’s banking sector is also remarkable rise. But overall, the development of China’s banking sector is not plain sailing, also had "zombie" crisis, at the same time, which is dominated by the state-owned economy of state-owned Banks is still the core of China’s banking sector, and the degree of China’s banking sector to participate in international competition is not high. China Minsheng banking co., LTD is the first company in China established by private capital of the national commercial bank, which emphasizes the development, not the customer service system to speed up the adjustment, especially the use of three strategic management tool, the voice of the customer’s full instructions for the bank customer service in the key construction.This article is based on the basis of sports consumption behavior, through the literature material law, questionnaire survey, mathematical statistics, logic analysis literature metrology of China Minsheng banking Olympic village branch customer marketing strategy research. On the marketing situation of Minsheng bank, Minsheng bank and the Olympic village branch marketing present situation, the situation of marketing strategies and the role of marketing strategy, marketing strategy selection problems for detailed analysis. And through the survey of sports consumption behavior of customers, including customer participation of physical exercise frequency, the types of sports consumption, sports consumption expenditure, the main purpose of sports consumption, sports venues, family members to participate in sports, sports consumption influence factors, specific investigation and analysis of sports marketing strategy, fully understand the customer’s needs and specific marketing strategy of utility, helping the village branch of bank of the people’s livelihood make reasonable choice, in terms of customer marketing strategy to promote the long-term development of the village branch business ready.In this paper, the results of the study are as follows:(1) China Minsheng bank branch overall an upward trend in the total assets of the village, but relatively unstable, are greatly influenced by let public deposits, reflect the Olympic village toward branch customer poor stability, strong stability and saving customers. The Olympic village branch current poor service consciousness, it is difficult to have a personalized, targeted services, marketing strategy use is unreasonable, audio and unsystematic.The Olympic village branch customer ratio equilibrium, high degree of culture, have a certain ability of funds, deposit showed a trend of middle-aged customers.(2) the Olympic village branch customer exercise atmosphere, pay attention to body maintenance, when choosing sports consumption spending more on Physical type and participative sports products, game, watch is less, and commodity price dominant factors. When choosing places of sports consumption, more will consider free place, next to consider the charge. When choosing sports more considering the flexible movement, the strong sports is relatively small, is the main purpose of the exercise more to keep fit, get the strong physique, followed by physical beauty and spiritual pleasure.(3) Based on sports consumption behavior of China Minsheng banking Olympic village branch customers the concept of marketing strategy choice: set up the concept of integrated marketing, propaganda bank brand image; Start the internal marketing, external marketing,interactive marketing, a comprehensive understanding and improve the service quality; New methods of image marketing is Minsheng bank market competition; Implementation of network marketing, enhance the competitiveness of Minsheng bank; With the help of a sports platform, create new marketing way.