| As one of the industries which has close relationship with people’s daily life, the development of insurance has great impact on the social economic level.The insurance industry has started relatively late in China. Although after a period of rapid development,the overall level of our insurance still has a large gap when compared to developed countries’. Nowadays,life insurance represents a significant proportion of the insurance industry from the aspect of total premium size.Based on people’s body and life,life insurance is not only affected by income and price but also by age,gender, risk attitude,urbanization level and so on. With rapid and steady development of the national economy and the practice of family planning policy in recent 30 years,great changes have taken place in the average family size,average age and other demographic structure. Meanwhile, the life insurance market in China has changed from the seller’s into the buyer’s market.Considering the background,studying factors influencing life insurance demand in China espeically demographic factors which are directly related to subject-matter insured has important theoretical and practical significance to the further reform and development of the life insurance market in China.The dissertation is divided into six chapers.The first chapter is introduction which mainly involves the background and the significance of the dissertation,the research task and framework,possible innovations and deficiency.Then the second chapter is literature review.Based on a large number of foreign and domestic literature, factors influencing life insurance demand are summerized for the following research.The third part analyzes how the factors influencing life insurance demand and life insurance market from the theorecial aspect.Lewis’ model and the present situation of life insurance in China are also mentioned in this chapter.The fourth and fifth chapter are empirical analysis, in which the results of probit and tobit model on the basis of CHFS and the results of panel model based on from 2000-2014 are presented respectively.Then conclusions and recommendations are summarized based on the analysis and comparison between different regression results.One of the innovations is that CHFS data are applied to explore different factors influencing the life insurance market.Meanwhile,results based on the latest macroeconomic dataare also provided for analysis and comparison.From analysis and comparison of the macro and mirco data,main conclusions are made as follows.Kid dependency,family size,income, urbanization level and education level are significant factors boosting life insurance market.But savings and house possessions in a family exerts substitute effect on the life insurance markert.It is noteworthy that how the old dependency influences the life insurance market.Aging will add life insurance demand,but due to their income and physicial status.Therefore, the dissertation put forward revelant policy recommendations from two children policy,product innovation in the life insurance market and operation and management level of insurance companies. |
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