Strategies For The Development Of Community Banks

At present,the development of community banks in Western countries has matured and improved line of business, however, the pace of development of the domestic banking community has been relatively slow, and even some banks still in the conceptual stage of this. With the deepening of the development model of community banks,some joint-stock commercial banks have begun to grasp the tentacles of the times, to seek more innovative and convenient mode of operation, the development of targeted community banking model. For example China Minsheng Bank, China Industrial Bank and other commercial banks have implemented community bank in the country,and make achievement.Papers on current development branch of Agricultural Bank of N community banks, there is a problem in-depth analysis and thinking, through SWOT theory, summed up community banks current strengths and weaknesses, opportunities and threats. Combined with N branch community bank itself a development perspective, we developed effective marketing strategies for community banks. In this paper, not only the Agricultural Bank Community Bank marketing help, while community banks to explore the development of other commercial banks also have some reference value.