Research On The Cost Management Of AIZH Real Estate Company Based On The Value Chain Optimization

Real estate after several decades of development, and now seems to have become a hot spot of economic consumption and a new growth point, and its important position for economic development has not been shaken. The real estate industry in the rapid development at the same time, accompanied by the increasingly fierce competition, real estate enterprises in order to better foothold in the environment of the ebb tide, in through a series of methods and means to enhance their competitiveness. Recently several years of real estate enterprise development projects increase with each passing day, which makes more and more enterprises recognize the cost management for enterprise business and enhance the competitiveness of the importance, only continue to hold down costs, will it be possible to occupy a broader market, thereby increasing the income. But taking a panoramic view of the domestic real estate enterprises, a large part of the business in terms of cost management are more or less defects, from the point of view of long-term strategic objectives can not be achieved the real cost reduction, which can see, the long-term development of the real estate enterprises is inseparable from the good cost management system.This paper uses the inductive method and comparative method to AIZH problems of cost management based on the value chain of research and analysis, put forward AIZH project cost management based on value chain and its effect evaluation, so as to effectively promote AIZH company cost management, and other similar companies cost management to provide certain reference significance. First of all, the introduction part outlines the research background and the significance of this study, summarized the value chain based cost management research status at home and abroad, introduces the content and methods of this study; secondly, the part of theoretical analysis, to understand the basic concepts based on the value chain concept, classification and characteristics of the research on the main the content of value chain cost management based on the analysis framework based on value chain cost management; furthermore, analysis of the current situation of cost management in AIZH company, through the concept of cost management for AIZH company cost management system, cost management system, cost management method, process cost management and cost management of the scope of the analysis of the current situation there are many the problem of cost management of AIZH company based on cost management, for example, only stay on the surface, the cost management organization The Department is not perfect, the function of cost management in the financial sector is not perfect, the method of cost management is backward, lack of execution cost management cost management and the narrow scope, and the internal and external AIZH value chain is analyzed; then, the management and the effect evaluation of value chain based AIZH company, according to the analysis of internal value chain cost project management activities, AIZH project design activities, construction activities and sales activities, through the establishment of strategic alliance, and upstream and downstream enterprises to obtain cost advantages such as the external value chain cost management from competitors at the same time, the AIZH company cost management based on value chain effect evaluation; finally, the conclusion and research contents with the research of cost management based on value chain analysis of the prospect of the realization of the significance of this study.The innovation of this paper lies in the combination of value chain and cost management of the company, through based on the value chain of the real AIZH real estate company cost management research that implementation of value chain cost management to reduce the cost, enhance staff awareness of cost, and improve cost management system, and modern enterprise should strengthen the application of value chain in the company’s cost management, reduce the cost of modern enterprise, and further to establish the enterprise’s core competitiveness.