The Research On Auto Insurance Business Profit Optimization Of The P Insurance Company Shandong Branch

Since late last century, insurance companies profitable empirical research and Earnings theory develop rapidly, and guide the evaluation of the operating performance of Western insurance companies. At present, the rapid development of China’s insurance industry, the initially formeding the state-owned commercial insurance company as the leading Chinese and foreign insurance companies coexist with many insurance companies competitive insurance market layout, which has led to competition in the Chinese insurance companies of motor vehicle insurance is becoming increasingly fierce. China in February 4, 2012 issued the " Joint Fact Sheet on Strengthening U.S.-China Economic Relations", the description made it clear that foreign insurance companies open traffic liability compulsory insurance. This indicates that the auto insurance market reforms will introduce competition and foreign insurance companies are no longer fully occupied funded insurance company, which will undoubtedly accounted for 80% of the volume of business insurance companies auto insurance market competition further intensified. Therefore, the survival and development of the insurance companies will focus on how to improve the performance level of auto insurance operations.This article obtains from the car insurance business profitability, through research and empirical research method, analyzes the P property insurance co., LTD., Shandong branch of car insurance profit levels, from basic power, the car insurance company risk control, car insurance cost control ability, profitability, stability and so on car insurance profit levels of the four elements of the analysis of the status quo and the improved method. Combining with the industry environment, similar institutions horizontal contrast, etc., to summarizes the problems of the company car insurance and to explore the profit ability promotion strategy,paths and measures. For the Shandong branch of the virtuous development of the motor vehicle insurance to provide referential Suggestions and will promote in practice.This article is divided into six parts: the first part is an introduction of the paper selected topic goal and the significance and the method of literature review and research. The second part of the current situation of the development of car insurance of our country and provides a theoretical generalization of profit model. The third part introduces the major operating conditions P insurance company car insurance. The fourth part determines the analysis method and evaluation index system, and from the internal and external P insurance company car insurance profit levels for empirical analysis. The fifth part introduces the typical experience of other branch company. Sixth part combined with empirical analysis and other typical branch experience of P insurance company Shandong branch enhance the level of car insurance profit optimization strategy was proposed, respectively, based on business process and the market competition environment for car insurance operation and existing problems put forward Suggestions for improvement, hope can through the analysis of this article for car insurance profitability improved.As empirical research, this article from P the core businesses of property insurance, motor vehicle insurance profit the brand-new perspective, analysis of the present management status and development of car insurance market level, reference the hierarchical analysis method of modern enterprise attention, interpretation of Shandong profit status, at the same time, based on business process, the market competition, the overall planning, profit ability promotion strategy Suggestions, so as to help the company improve market competitiveness which is the value of this study and hope for the future car insurance business development maintained rapid and stable development of the actual contribution.