A Research On Reproductive Assisted Center’s Development Strategy Of Sichuan Provincial Pepple’s Hospital

With the reform and development of country’s economic system, the development of hospitals in China is no longer only depend on the country’s fiscal maintain hospital management, but need to fend for themselves in the fierce market competition. In recent years hospitals is aware of the crisis and challenge, and constantly introduce the enterprise management theory and method. combining with the characteristics and the actual, draw up a suitable long-term development strategy of hospital to find their way in the competition in the hospital. And as one of the hospital business department, assisted reproduction center is an important part of hospital business, the success or failure of business development has an important influence to the hospital as a whole. Assisted reproduction center is one of the characteristics of high and new technology and specialized subject in the hospital, the department set up nearly 10 years, experienced a process from start to the right track of hard, now the business department technology has very mature, how to create a better performance, better economic benefits and social benefits, how to position themselves in position between the total more than counterparts, We need to use scientific methods to conduct a comprehensive analysis, to develop a suitable development strategy, looking for the better development of the business department.In this paper, Sichuan Province People’s Hospital of assisted reproduction center as the background, analysis of the existing problems of its operations, guided by the modern enterprise and hospital strategy management theory, using a variety of analysis tools, according to the development of assisted reproduction center the current business situation, choose the appropriate strategy for development center. the main content is as follows:First This paper introduces the strategy used in the analysis of several kinds of management theories and analytical tools. Following a brief introduction to the current situation of the development of assisted reproductive technology home and abroad, mainly analyze and find out the problems existing in the development of assisted reproduction center business and problem causes. Then use the scientific analysis tools such as PEST, SWOT, analyze the internal and external environment of assisted reproduction center, find out the advantages and disadvantages, the opportunities and threats, Choose the differentiation strategy and market development. At the end of the paper, Emphasis on the specific implementation of assisted reproduction center business development strategies, and introduced the strategy implementation.