The Effction Of Televison In Ancient Chinese Art Market

Artwork is the crystallization of human spiritual production. And it is unrepeatable. Artwork value lies in the identity at spiritual level. In addition to the recognition of the artistic value in the artwork market, more factors are in its market promotion and marketing methods. American economist Goldhaber points out that If you measure an artist’s productivity by the amount of dollars, you will find that artists who draw the most attention usually earn the most money. How to draw people’s attention, create the unique style of art intuitively and from connotation become the most pressing issues in the process of art creation. So that a higher level of art appreciation can be recognized from the special expression and emotional catharsis, and the charm of art can be shown.However, for the art market, there’s a big discrepancy between artwork appreciation laws and the trade itself. Attractiveness is more achieved through Media and marketing means. Medium, especially which has direct-viewing expressive force, plays an important role in the promotion of a writer and his works, and even takes an important part of market segments. TV Medium occupies a pivotal position in the field of public communication, is "the most important medium". Its propagation characteristic is a great fit for the laws of the creation of works of art, appreciation, and market performance. Formation of its force on art market develops at the same pace with the mature process of this market itself. Studying the rules and characteristics will help us to further explore the culture industry resources, and guide the healthy development of China’s cultural market.The Chinese ancient artwork market is a part of artwork market. It is a special market which is different from modern and contemporary artwork market and has its own development rules. Along with the rapid development of the economy and society, this market enters into ordinary people’s vision and become the focus of TV media’s attention. What kind of power on earth it is driving TV media’s action? TV media becomes a part of Chinese ancient artwork market or Chinese ancient artwork market becomes a part of the chain of the economic interests of the television media. In order to avoid market and industrial risk, this kind of intricate relationship urgently needs to be collated and summarized. Thus it can be kept in a healthy development. With the help of Chinese TV media, especially CCTV’s experience in the process of operating the program of art investment and its impact on Chinese ancient artwork market, this paper takes advantage of the general rules of communication and marketing to explore the Interaction principle between Chinese ancient artwork market and TV Media,...