The Ancient Chinese Paintings The Latent Market Research,

Chinese Ancient Painting and Calligraphy market were being mainly consumedby governmental official group in feudal China. They were keeping the market undercontrol, by the means of theory-establishing, capital-investing and work-supplying, tomake it to be another field in ideal realization and forge its pattern based on their will.The contradictoriness and practical applicability of Confucianism have a greatinfluence on Chinese ancient officials' ideology and behavior. The fluctuation ofofficial's attitude also creates the impact on painter's personality-shaping and valueorientation. Therefore the painting and calligraphy market turned out to be thegathering place of benefit up and down.Chinese ancient painting and calligraphy market have some shortages, likeuncompleted details in morphology, very severe data-insufficient in economics andnon-transparent status in sociology, which are the factors to create the hardness inresearch meanwhile it is the powerful and beneficial evidences in market property.There are some blank points in market property of Chinese ancient painting andcalligraphy. The purpose of this article is to make conclusion, that the fundamentalproperty of Chinese ancient painting and calligraphy market is non-transparence, byfollowing five chapters: analysis of ancient pricing information, the influence offluctuation of ancient officials' attitude and Confucianism and scholar's quality, thepainting's personality development, the function of painting and meaning of consumeand multiplicity and ambiguity of transaction.The innovative point of this article is non-transparence which is coming from A.the monopoly of price, quality and quantity by ancient painter; B. the determinationby personality of painting group; C. the non-transparence in transaction procedures,pricing record, marketing intermediary and painting bribe; D. the transmutation ofpainting as a subject; E. limitation of times and Prescriptive of personality.The history is not able to be changed. However as a researcher, I think my idealand ambition is brilliant.