Research And Analysis Of The Packaging Of The Domestic Cartoon Channels

Cartoon channel that is as a professional cartoon class program mainly relatedcontent of TV channels，Since the2004, the successive launch of the domestic cartoonchannels established a good platform for domestic animation industry like BeijingKAKU animation channels, Hunan Golden Eagle Cartoon Channel, ShanghaiXuanDong Cartoon and so on.But cartoon channels as a rising star of the TV channels.Cartoon channel is facing a lot of competition and challenges because of more andmore Information diversification and channel homogenization.Cartoon channels must find suitable channel packaging to stand out in a numberof TV channels.The thesis draws on existing theoretical knowledge of television media, in-depthdiscussion of all aspects of packaging cartoon channels with a rational way ofthinking. Integrate use of literature research, comparative analysis, case studies andsome others methods. As the starting point from the cartoon channel packaging ofdefined to make detailed analysis about the channel positioning, the audiencepsychology and audio-visual identification of Cartoon channel. Use the typical case ofsome existing domestic of cartoon channels to specific analysis. From the channelidentification, image advertising, copyright settings, column packing, guides,promotional language, subtitle designs even parts to combing the entire cartoonchannel packaging specific implementation system. In the process of combing, use thecomparative analysis, the case study approach-depth analysis of the specificimplementation of the cartoon channel packaging. In the process of analysis studies,summarize the problems: Channel positioning is not clear, overall packaging is notpractical, part tends to be of a younger age, the quality of programs that is variesgreatly, and confirmed by the form of the questionnaire. Raised an important point ofview like simple packaging, development from sowing packaging and offeredhomemade columns. To provide modest means for future television workers.