Research And Design Of Reading Service Based On Information Design

With the further development of user-generated content (UGC), the informationon the Internet is becoming richer and richer but also overloaded, meanwhile with thepopularity of mobile devices and the changing of users’ reading behavior which isfragmented makes reading more impulsive than ever before, and the quality ofinformation on Internet needs to be improved as well. However, the access toinformation is a fundamental demand of human beings, people need information toself-improve, socialized exchange or just for fun.Today, reading service continually developed with intense competition. How tofind a new direction except socializing, information aggregation, user customization,self-media and so on? This paper presents the core problem: the users in the case ofinformation overloaded, how to get the valuable information they need by readingservice efficiently?Firstly, from the reading users’ perspective, the paper analyzed the user’s readingmotivation, behavior and reading scenarios as well as the current status of thedevelopment of reading service, then introduced the theory of information design, andproposed that information design-led reading service is the main way to solve theissue.Based on the user study and related theories, this paper presented the designmethods of information design, which contains the internal and external factors. Itproposed the information structure design theory from the aspects of contents,properties and structures. And list the information structured design models with "people, event, things " as the main part of information. Through the informationdesigned from external factors that contain the visual performance, interaction, andemotional design to enhance the user’s reading experience. Meanwhile, according tothe unique Internet product development process, proposed the design developmentprocess of reading service. In summary, this paper proposed the " information designapplied to reading service design model." Finally, with the design practice, which wascontinuously iterated, and the design of cross-platform, the model has been evaluatedand summarized the achievements and problems.Innovation of the research: First, from point of view of the user’s motivation,behavior and usage scenarios to analyze the Internet information reading service. Combining the theory of information design, it proposed the information-structureddesign for the content as well as the design theory of information carrier andenvironment. Then combined with enterprise business needs and technology costs itproposed the reading service information design process. Finally, the informationdesign applied to reading services design model provided a reference value to thecurrent Internet reading services for the further development and improving the userexperience about reading.