Research Of Color Design In Mobile Digital Media Interface

With the rapid development of science and technology, the world is turning to the digital age. Having three characteristics of mobility, openness and interactivity, the digital age makes the relationship between a variety of digital devices and people more and more close. However, people’s demand for digital media interface has changed gradually from functional requirements to emotional needs. Thus, as color is the most direct visual language of mobile terminal interface, people need to know its poetic consciousness change and the words full of emotion.The feature of art of color lies in its own emitting emotion which can’t be described by words and it can give a person the baptism of the soul. The phenomenology starts from reviewing consciousness of people and recognizing the essential characters of things, then finds the isomorphism of things and consciousness, and in the end restores the most essential meaning of things."Isomorphism" of color and consciousness is the unity of color’s vision and meaning."Artistic conception" describes an art realm of fusion formed after the harmony of the subject and color.The thesis first proposes the concept of immersive color experience based on phenomenology and "Artistic conception" theory and the characteristics of color in the mobile digital media. It describes the process that the subject reaches the artistic conception of feeling the physical and mental pleasure when perceived the essential significance of color. Then the thesis classifies the color into five aspects of happiness, anger, sorrow, fear and peace, through immersive experience and the psychological feeling. Based on the concept of immersion color experience, the article proposes the giving method from color meaning to the artistic conception of the color. Giving method, based on the rule of immersive experience, is a design method in which the meaning of color is projected onto the aesthetic object created by the designer. Combined with the characteristics of mobile digital media, the thesis summarizes three principles of the giving method which are agreeableness, unity and interactive. Finally the thesis applies the giving method to Christmas interface design on mobile digital media. The thesis extracted Christmas color image elements from natural sights and religious symbolism, combines it with people’s feeling on Christmas day and the festive situation, and makes the Christmas color return to its essential meaning in the interface.