The Use Of Interaction Of Color In The Design Of Surname Totem

Family name is a genetic symbol of blood relationship in the history of human culture. There is profound Chinese surnames culture behind Hundred Family Surnames, from which derives important value that needs us to do practical research. A new interpretation and design of Hundred Family Surnames totem helps us to promote Chinese traditional culture more effectively and understand Chinese culture in their thinking between the lines more deeply.Color is an important material to form work personality and improve visual attention in graphic design elements, because it is the most active and most impact factor in all the visual factors, which appeals directly to human visual language requirements and controls human emotions, causing a strong visual impact.In traditional Chinese culture, color and craft, color and art, color and poetry, color and custom are inseparable. In the creation of Hundred Family Surnames totem, the proper composition of colors directly affects the expression of totem design content. Therefore, as an important part of researching and discussing the art of design, color composition of design has become one of the focuses in the design art aesthetic activities.The purpose of this study is aimed at exploring research of main color patterns and color concepts in Hundred Family Surnames totem design, further analyzing the characteristics of color, seeking original relationship between colors and Hundred Family Surnames totem, exploring the combination of color and modern style of Hundred Family Surnames totem, and thus getting a more thorough understanding of the connotation of totem design. By defining color composition and analyzing the application of color composition as well as the method of color composition and the laws of formal beauty, the viewer and the screen can have an effective communication. The author chose his own work of Hundred Family Surnames totem design to do analysis and research, trying to find the integrating point both in form and internal spirit and interpret its value.