Thinking And Performance Of Color Interaction In Left-behind Children's Public Welfare Advertisements

This article begins with the basic knowledge of color interaction,mainly interprets the concept of color interaction and people's psychological and behavioral factors,and discusses how color interaction is communicated to viewers through the use of color analysis and interactive relationships in advertising.The importance of the design theme.Analyze and summarize color interactions,find basic rules for the use of color interactions in print ads,and apply the concept of color interaction to their own graduation design,“Care and Care for Kids,Charitable Theme Culture Design and Promotion”.,And express emotion through color,arouse people's care for the special group of left-behind children.Left-behind children are a problem in the rapid development of cities.As more and more young agricultural workers choose to go to cities to seek employment opportunities,more and more children are unable to stay with their parents for a long time and become left-behind children.They lack the necessary period of growth.Originated from parental care,it triggered a series of life problems and psychological problems unique to left-behind children.Based on the theme of “watching for growth”,I express my design ideas through “concern”,“grow up” and “pour out”,focusing on the understanding and expression of color interaction and the exchange of thoughts and emotions among the viewers.Observers learn shallow and deep about this group of left-behind children.Exploring and mastering the effects of color interaction laws on topics and images,combining the basic laws of color interaction with the specificities of the theme design to accurately express the relevant topic content and related information.This is what I think and explore in the overall design.content.