Study On The Publicity Of The War Of Resistance Of " Salvation Daily"

"Salvation Daily" is the Shanghai Association of cultural salvation newspaper founded during the war with a united front properties. Since its founding, always adhere to the anti-Japanese national united front policy. It is nominally Communist parties co-founder, in fact, led by the Communist Party of China. Under the leadership of the Communist Party of China,"Salvation Daily" run fast in the Southwest, Southwest propaganda newspaper is the unique one, for the establishment of the anti-Japanese national united front and the final victory of the War made important history contribution.1think "Salvation Daily" war propaganda study has important practical significance for contemporary party’s propaganda work.Research article on "Salvation Daily" mainly from the following aspects:First, the party’s wartime propaganda meaning to be defined. Under the premise of understanding of the basic concepts of the party to carry out propaganda war in the Southwest made a brief presentation.Secondly, vertical time axis, were introduced during the Shanghai and Guangzhou and Guilin during the period of "Salvation Daily". For different periods of "Salvation Daily" founded, reopened, ceased publication have done a lot of background analysis; report on the evolution of the three periods to save the organizers do a more detailed discussion; the layout features three periods have also done a brief analysis. Guilin period is the "Salvation Daily" the most prosperous stage. In the next section, I will do Guilin period of "Salvation Daily" to focus discussion.Third, discusses the "Salvation Daily" promotional strategies and promotional practices."Salvation Daily" flexible promotional strategies and make him a complex environment to survive, reflecting the strong vitality of the Chinese Communist Party and indomitable fighting spirit. Under the guidance of flexible promotional strategies,"Salvation Daily" carried out a variety of practical activities.Fourth, the study "Salvation Daily", to publicize the results of three years of Guilin period awakened summarized. Guilin period "Salvation Daily" has made remarkable achievements of publicity, mainly in the "Salvation Daily" propaganda war against the Kuomintang’s report on media coverage of the war Guangxi Clique, led by Wang Jingwei treason against traitors lashed to international propaganda war friends reported on the war overseas patriotic overseas Chinese reports on youth, women, children-oriented reports and other aspects of the war. On this basis, a comparative analysis of the "Salvation Daily" newspaper unique characteristics.It is not only has the same newspapers and other display characteristics of aggression, as well as the most unique aspect of its own. On the one hand, it is anti-Japanese national united front was born, so it always has the characteristics of the united front; the other hand, the party’s official newspaper "China Daily" is different, it has a folk characteristics, is a people’s newspaper, in the southwest region, in complete harmony with the masses. Research on "Salvation Daily" newspaper features, allows us to understand it more intuitive and its research value.Finally, the "Salvation Daily" is a piece of wonderful NUC region during the war, the anti-Japanese national united front and contribution to the final victory of the War of their own strength. From its promotional strategies and practices, promotion results and newspaper characteristics, we can summarize some of the experiences and inspiration. These experiences and inspiration for the contemporary complex international situation, the Party’s propaganda work has important reference.