The Influence Of Facial Emotional Clues On The Intention Of Cross-Cultural Communication

Facial emotional clues and cultural difference are very important for the intention of intercultural communication. The present study investigated the influence of emotional expression on cross-culture communication and cultural difference of expressive emotion perception. The current study hypothesized that facial emotional cues as well as cultural difference can cause the intention (approach-avoid) of intercultural communication and that there are cultural differences while judging facial emotions based on several factors. Three kinds of behavioral experiments have conducted to support the hypothesis. Totally90subjects from three different cultures (Chinese, European, African) participated on the behavioral experiments. Participants viewed characters varying in terms of culture, gender, facial expression, tone of the voice and gaze interaction. The results showed that European culture was the most approachable one and Chinese culture was the least approachable one. Happy facial and vocal expressions were judged much more approachable compare with angry expressions. The results also investigated how expressive emotion judgment varied between cultures under the influence of culture, facial expression, tone of the voice and gender. Our results are the first to demonstrate the influence of expressive emotion on the intention of cross-cultural communication.