Study On Self-produced Drama’s Development Of Hunan Tv

Birth and development of self-made drama has its historical origins. Drama, as animportant television programs resource, is being respected and supported since thefirst day it is launched. Its relaxed style, rich and fantastic plots, meticulouslyportrayed characters, all of which meet the entertainment tastes of masses. As such apopular and beloved program style, in some aspects such as types of subject, modes ofproduction and broadcast, and ways of marketing, Chinese drama is increasinglydeveloped, with the trend of specialization and industrialization. With the rapiddevelopment of China’s economy and the deepening of social reform, therequirements for self-made drama of domestic audiences is becoming more and morehigher. However, due to the limited resources of high-qualified script, the greatdemands of outstanding dramas began to outstrip supplies. After the dilemma of “hardto buy excellent script with high price”, some superior domestic TV stations began totransfer their eyesight to the development and creation of self-made dramas.2008’s "Invincible Ugly" make a good start to the active evolvement of domesticself-made dramas. Due to high market ratings and favorable economic profits, manyother domestic TVs began to increase the funding of self-made dramas, and madethem involved into the intense market competition. In recent years, the self-madedrama were in a “blowout” situation, but some drawbacks such as the hybrid andvulgar drama subjects, and the varying qualities of dramas, which hinder thedevelopment of domestic self-made dramas. Of course, the external environment isalso greatly affecting the healthy development of the self-made dramas, imperfectmarket mechanisms, shortage of industrial chains, unbalanced relationship betweenproduction and broadcasting, these are issues that domestic TV industry need to face.But despite this, the heat of self-made drama remains soaring, the other TVs wants aslice on the new findings.Compared with the Chinese traditional drama series and overseas self-made dramas in this article, which can help us have a profound understanding of the statusof domestic self-made dramas. Under the background of drama industrialization, wemake a summary on the developing conditions of domestic drama market, deliberateon the advantages, disadvantages and problems about self-made dramas of Hunan TV,and make some advices for its long-term development.