The Study Development Strategy Of Provincial Satellite Self-Made Drama

Television become China's first narrative art is the most important contemporary Chinese popular culture phenomenon. With the television industry market development, the various channels of the competition is increasingly fierce, even reached intense levels. Provincial Satellite TV is an important competitive performance is the competition for the drama, TV production base of China's large current, but the number of boutique has few, and there a fine play, each TV will flock to make every effort to snatch , Which prompted more and more high drama of the purchase price, resulting in television is difficult to load, thus giving rise to a number of television stations to buy a TV with the purchase method, which led to the already very serious homogenization of television programs, Thousands more to one side of the phenomenon of sight. At this time there made a self-made drama television brings hope, self-made drama television can not only reduce the investment risk, but also to its own channel brand building and positioning, you can also expand the advertising value-added space, the most important thing is to have self-made drama television Permanent copyright, according to the need for programming, broadcast repeatedly, and then the long term, multiple profit.In recent years, self-made drama television made a strong return to the screen play, self-made drama television competition intensified between the self-made, self-made drama television series produced and broadcast mode of development to become a new trend. In this connection, the paper-made TV drama provincial development strategy for the study, summarized and presented the concept of self-drama, drama back on the provincial TV screen because self-analysis and interpretation of, sort of self-play situation and existing development Problems and issues based on these suggestions and strategies accordingly, I hope that the self-made drama television of the Provincial Satellite TV Stations can meet market rules and flourish, and create a TV series created a new situation.