The New Media Environment For Chinese Documentary Production

New media brings the new communication environment, effects on people’s social life, not just shows in the usual process of information transmission and receiving. Since the emergence of such a kind of new media, a new carrier are linked and influence each other and relying on each other for the influence of social life. The development of science and technology promotes the upgrading of all walks of life, the creation of Chinese documentary also transforms its own appearance and form in the tide of reform.In this era of multiculturalism, China also presents the diversification of documentary production. The improvement of social civilization, the searching of self-value, the exploration of human nature and the attention to the humanities mood become more and more higher. All these factors affect the Chinese documentary creation concept, also change the Chinese documentary creation imperceptibly. Chinese documentary creation is no longer only paying attention to the spread of ideology, or shows a high gesture of propaganda and education as it was in the past.Now, because of the influence of new media environment, the process of China’s documentary creation, also begins to consciously bring an unique way of consideration for social life and history, and begins to express the authors’own opinions with the help of the film. Accompanied by mass culture elements integrating unceasingly, directors also begin to focus more on "people" as an independent individual at authoring time. These changes in creation concept, make the angle of Chinese documentary began to tend to focus on personal thinking and humanity. Follows the pulse beat time, China’s documentary creators with outstanding professionalism and social responsibility, as well as accurate grasp of development trend of new media, creation of China’s documentary has also been gradually changing its steps and direction. This is the performance of Chinese documentary creation which conforms to the trend of the times, and also promotes the spread of Chinese documentary more effectively.Since documentary production is no longer just limited to the political, social, and other materials which includes political implications, and begins to appear diverse choices, China’s documentary shows a different result in the creation process in such aspects as production idea, pattern, starts to reflect the characteristics of genre film. The creation of Chinese documentary type, roughly divided into the following categories:1, documentary on the theme of propaganda with the major festivals, anniversaries, important historical figures and events for the filming;2, aesthetics type documentary in pursuit of artistic creation and aesthetic expression, and brave to explore new attempt;3, open consumer documentary which not only bears the publicity the most important function of ideology, but also participates in the local tourism culture industry to some extent.The pattern of Chinese documentary production begins to be industrialized. The industrialization performs that people started to accept the establishment of an industry standard generally. This mainly reflected in the birth of CCTV documentary channel, it plays an irreplaceable role in the process of industrialization in China. The production team of CCTV documentary channel has strict division of labor and working process. They create every documentary by adopting the model of industrial production, and preset a lot of regulation actionsThe quickly update of the contents of the information in new media age, changes our aesthetic value system constantly. In the new media environment, people advocate to respect the personal values and the independence of the individuals in the production. this is just provides fertile ground for the niche, individual independent documentaries.Openness of communication channels and almost zero threshold content control, bring a spring of the development of Chinese independent documentary creation.Especially along with the establishment of various video website, the popularity of personal video media with convenience and freedom such as blog, micro blog, podcasts, provides the audience with a vast and convenience platform to display and communicate.Despite the differences of background power, positioning, and resources platform, leading the selection and scheduling of professional documentary channel bored in the era of new media not identical, however, their most essential and the most common is concerned about the documentary and propagation, their concerns and communication is the motivation of constantly creation and improvement of Chinese documentary film. In recent years, the documentary channel has also been gradually exploration and development train of thought, they have opened up the ratings of the documentary market, adapt to the change of the new media environment, found their own reason to exist and direction in the tide of social development and progress, and this is inevitable trend of innovation and development of the way of documentary television. This choice, it is a kind of cognition of life. Chinese documentary as a significant carrier of mainstream thought, in the face of complex and changeable social environment nowadays, still needs to be calm and rational to treat the choice of subject matter. We need to deeply recognize that although the development of the times requires reforming and innovating way of photography and narrative skills, the most distinctive charm in documentary is documentary, it is also the eternal theme of documentary, and is the creation motive force of the harvest that we bring to the audience.