A Research On Cultural Tourism Development In Gaomi From The Perspective Of Experience Economy

With the development of experience economy, its application in thetourism industry is becoming more and more widely. As an important partof cultural tourism, the literary tourism has been developed maturegradually in the recent years. As the physical living standard of thepeople is being continually raised, their spiritual life is getting richer.It is reflected in the field of tourism that culture has more and morevalues added to tourist attractions. There are nativerelation between culture, literature and tourism. Literary outputsincrease unique cultural connotations to natural and human landscapesthey describe, making the landscapes possess tourist values with peculiarfascination and tourist appeal from a deeper level.In this article the development of literary tourist products isdiscussed from the angle of the experience economy. Through analysis ofthe bonding point between literary work and literary tourism, thedevelopment is explored of literary tourist products under the existingsocial situation, and it is further discussed how to exploit theliterary-context-based cultural tourist resources to be cultural touristproducts so as to promote the development of cultural tourism. Finally,a demonstration analysis is carried out with the Gaomi taken for example.The analysis includes six parts:Part I introduces the research background, research contents andsignificances, and research status quo at home and abroad, as well as theresearch thinking and method in this article.Part II mainly defines such concepts as "experience","experienceeconomy","tourism experience" and other related ones, and expounds thetheoretical basis: geographical cultural poetics theory, stageactualizes theory and RMP analysis theory. Part III focuses description on the content and characteristics,motivation and strength of tourism experience. On this basis, way toachieve the tourism experience is discussed.Part IV, RMP analysis is made over the Gaomi literature tourismresources. Through the interpretation for the Mo Yan’s literary works,refined literature resources for tourism development.Part V according to the above analysis, some suggestions are raisedfor the development of the Hotel.The last part summarizes the whole research work of this article,finding out deficiencies and innovative aspects and envisions theperspective of the research.