The Cultural Industry Development Research In The Viewpoint Of Marxism Culture

In today’s world, the role of culture in the comprehensive national strengthcompetition is getting more and more prominent and important. Culture is not only animportant part of the superstructure, but also reflects the development level thecivilization of a country and nation. In recent years, culture is more and more closelycombined with economy, and the proportion of culture in the national economy isrising which become an important part of promoting social and economic progress.Cultural industry is the product of cultural and economic mutual integration. Theindustry and department of culture can enter market or form the industrializationoperation which is the performance of cultural industry. Because of its less energyconsumption, high value-added products, advanced production technology and anotherfeatures, the cultural industry is known as the sunrise industry of the21st century. As apart of modern industry system, under the condition of socialist market economy, thedevelopment of cultural industry is an important way to meet the people diversespiritual and cultural needs and promote cultural prosperity, and has also become theimportant force to promote transformation of the pattern of economic development andthe development of science.This paper is to study the development of cultural industries in Marxism cultureviewpoint, focusing on the development of Chinese culture industry as the object ofstudy. Based on the theory of the cultural view of Marxism，this paper firstly introducedthe concept about culture industry at home and abroad expression, as well as theevolution of cultural view of Marxism in China. Secondly, it combined with the realitybackground of the emergence, development of cultural industry in China, focusing onthe analysis of the socialist characteristics about cultural industry in our country. Thispaper point out the significance of the development of cultural industry and analyzes thecultural industry development course of socialism with Chinese characteristics throughthe comparation of the developing of western capitalist culture industry. The paperpoints out that the promotion of cultural industry in socialist economic construction,political construction and cultural construction. And it is also the inherent requirementto improve China’s comprehensive national strength, maintain China’s cultural securityand implement the scientific concept development.Then, through China’s four major cities (Beijing, Shanghai, Guangzhou, Chongqing) culture industry development present situation analysis, it summarizes theopportunities and challenges of China’s cultural industry development. It emphaticallypoints out that many problems of the cultural industry in our country at present, such asthe low degree of intensive, lacking of creativity, policies, laws and regulationsconstruction, the weak cultural market,the deficiency of talent and funds. According tothese challenges and problems, from a macro point of view, the paper illustrates thebasic principles of that China’s socialist cultural industry should follow. We shouldseize firmly the direction of socialist advanced culture, adhere to the unity of theeconomic and social benefits and the coordinated development of cultural undertakingsand cultural industries. Then from six specific aspects, the paper put forward the pathsto solve the problem, and they are the path of thinking innovation, the path ofreforming policiys, the path of multi-level financial support, the path of fostering talentand the path of development of “going out”.