A Study About Chinese Movie Trailer At The Perspective Of Communication

When the1895’s "train" opened the door of the film, the film of the human spiritand cultural products has become an important part of the human life. From thebeginning of staggering slide image, to the black-and-white classic spread,and then tothree-dimensional digital technology today, colorful,multidimensional perspective, inthis short span of100years, the movie not only enrich our life, also witnessed thehistory of changes. Movie Trailer as the "train" of the film,like the head and tail,concentrated essence in the movie, it guides direction of propagation of a film, filmculture, attracting between the "passenger", enriching the film theory of art andculture, has injected a fresh blood for the development of the film industry.In twenty-first Century to enter the new millennium, Chinese culture hasdeveloped into a highly integrated and cross regional development period, the film asa cultural symbol, transfer the China cultural value and historical essence. A trailer asa film’s first army, plays an indispensable role in movie. Film trailers, that isadvertising films, named "advance warning", in this level we can conclude that themovie trailer related content spreading to the audience. The author from thecommunication perspective, the movie trailers, content analysis, the dissemination ofinformation, starting from the media for movie trailers, the best marketing way, fromthe movie audience psychology theory to guide its avoid misunderstanding, accuratelygrasp the market status, the maximum value of movie trailers. Movie trailers can notonly promote the development of the film industry, but also bear record fragments ofhistory, the importance of transmission of cultural value. The movie trailer can makeour effective marketing means in the future a better film culture in the market, theintegration of new media era grasp and into the world of the film flow, and do aresearch reference value for China film become an independent school.