Research On Band Building Of Chinese Art Derivatives Markets

With the rapid economic development, rapid social transformation, our people’s lifestyles undergoing rapid change. After solving the problem of food and clothing, the focus began to shift people’s lives, starting with artistic vision and aesthetic concept of business life, and consider how to make art into life, so life was filled with beauty. This demand for quality of life continue to change people’s lifestyle and spending habits.The vast majority of consumer impulse to the arts crowd might not have the opportunity to purchase original art art auction houses, art for them, only a distance, but also tacky merchandise stall. In these circumstances, the arts play in derivatives on its effectiveness, public art will close at hand and not consumption and original art and linking everyone can meet the spiritual and cultural needs of the consumer of art.For the purposes of art shops, is now, in order to make art to maximize the economic benefits of derivatives to obtain a firm footing in an increasingly competitive market, more and more enterprises pay attention to the art of derivatives brand development. Derivatives art as an art of the commodity, is also facing fierce competition brutal situation, then the art of derivatives of a brand is particularly important.For the domestic economic development, the Chinese art of the derivatives market is an important part of the domestic market economy, create derivative brand of Chinese art, help improve China’s cultural industry market industrial chain, while the consolidation of China’s market economy also played a a positive role in promoting.For China’s cultural development, the Chinese art of shaping the brand in favor of derivatives will be China’s traditional culture and contemporary art mass communication and education, but also to our great cultural tradition on the international stage, let the world understand China.In this paper, Chinese art and its derivatives branding as the main object of study, one of the Chinese art of derivatives from the meaning, characteristics, classification, and influence the course of development and current situation of development starting to develop in-depth analysis of art derivatives markets found its development disadvantage, on the other hand, through the analysis of outstanding cases at home and abroad, from planning, creative design,production, marketing, sales and other point of view, summed up a set suitable for China ’s art of effective branding derivatives solution.