A Comparative Study Of The Word State Design Of New Media And Traditional Media

Text is an important symbol of the continuous progress of human civilization and the foundation is the human production, the product of practice, with the development of society and people’s diverse needs for information, no matter what the medium, who plays an important role in the text. For modern society emerging new media platforms is undoubtedly an impact on the traditional print media, more and more people choose to use new media to get information, then the word state design is particularly important. The new media is presented by the screen as a media, traditional media is based on printing paper presented in two different media platforms, using the same words have different places again. This article focuses on the characters in the new media and traditional media, such as text in terms of shape and state of commonality and differences, summarize some guidance of artistic creation of the law.This paper introduces the first chapter of what is new media, and new media types, show the status quo, and so do the whole elaborate, then introduces the origin and development of the text in the second chapter introduces the concept of the word state, explain What is the state of the character design and character design role of state, which gives rise to the word state design of new media, Chapter III and Chapter IV is the key sections of this paper, mainly text font and text combinations of two aspects of the new media and how to apply traditional media were compared, summed up certain rules, and then to the page layout of the text layout and performance practices for comparison, were elaborated traditional media and new media format word state characteristics and different choreography presentation. By comparing the recognized text in different media platforms, to be adjusted according to actual situation, not only to consider the text itself, but also consider the literal form of state in different environments, and the integration of environmental harmony is a good word.state design. Finally, a word on the state of the actual case in packaging, posters posters and Web page analysis to actual cases of word.state design methods in different media were interpretation.Through in.depth study of the word state design of the text itself and the environment were analyzed and found that the text has a different arrangement of the law in different media platforms in the future design provides a theoretical support.