| Since reform and opening up, China’s cultural industries have made considerable p rogress. On one hand, restructuring the cultural industries, industries have been expandin g, ever increasing speed of development. Meanwhile, a variety of new cultural industry ge nerates,creating new sources of economic growth, industrial added value and increases i n economic benefits vastly improved. However, with economic of fast development, C hina culture industry of value oriented occurred has serious of deviated from, social benefits and economic not balance of contradictions increasingly highlights, increasi ng vulgarity, lack of creativity, utilitarian, lacking the senseof responsibility and have a ten dency to deviate from the State ideology, value-oriented issues,these problem serious r estricted has China culture industry of development, both not conducive to economi c social of coordination development, also not conducive to social of harmony stabl e.Therefore, the correct value orientation of cultural industry developmentand achieve soci al and economic benefits of double harvest is currently a serious problem.This paper is divided into four parts:Part I, starting from the definition of culture-related. Focuses on speeding up the si gnificance of study on the value orientation of China’s cultural industry.Part II,pointed out the problems in current value orientation of China’s cultural indu stry and value-oriented problems of China’s cultural industryconducted a comprehensive a nalysis of the reasons.Part III, through the United States and the United Kingdom and other developed co untries summed up the experience of value orientation of culturalindustry, to find useful in spiration.Part IV, propose value-oriented suggestions for healthy development of China’s cult ural industry. Relying on the Socialist core value system and resolvethe core value syste m of the cultural industry, based on the policy,institutional, legal and civic literacy, and gui de the healthy and orderly development of cultural industries. |