The Case Study On The Income Way Of Business Valuation Based On SJ Television Media Company

Since the 12 th five-year plan, China has constantly strengthened the development of cultural industry policy support, change the way of promoting economic development, promote cultural industry become the pillar of the economic development of our country. Radio, film and television services as a cultural industry one of the three major parts of the core level, in meet the demand of people spirit cultural diversity plays a big role. A large number of film and television media company seize policy opportunities, expanding constantly, promote the prosperity of the industry, and the resulting a series of economic activities, for the film and television media enterprise value evaluation of the proposed new requirements. Compared with the development of the enterprise value evaluation of European and American countries, our country enterprise value evaluation is still in its infancy, the evaluation method to evaluate technically still larger deficiencies. Especially the income method application in enterprise value assessment in our country is still in the stage of theoretical research, evaluation personnel is in practice constantly raise the scientific nature of the income method evaluation technology and authority. Evaluation work in order to promote our country with international assessment work and continue to strengthen international cooperation, based on the set of film and television media industry as a major, explore the applicability of the income method in enterprise value evaluation and prediction of various parameters in the assessment technology, in order to from the Angle of assets evaluation contribute to the film and television media industry development.Combining with the specific evaluation as an example, illustrates the enterprise value assess method of actual operation process. Based on policy conditions and industry facing the TV industry particularity analysis evaluation is proposed on the basis of hypothesis, in the market of the target company is faced with conditions are determined on the basis of condition assessment and evaluation methods. According to the evaluation purpose, determine assessment model, through the various factors parameters in prediction model, finally obtaining the target enterprise on the base date of rights and interests of all shareholders value. This article goal, the content industry cultural asset light characteristics significantly, mainly embodied in the enterprise value of intangible assets contribution. In DCF model model, this paper focus on the form of intangible assets in corporate earnings, on the basis of analysis on target enterprise operating performance, reasonable scientific forecast enterprise free cash flow, finally obtaining the enterprise value.This paper illustrates the application of income method to evaluate enterprise value in the evaluation practice of maneuverability, enterprise value assessment for the near future the widely application of the income method laid a foundation, has a certain practical significance.