Persuasive Design For Promoting Healthy Lifestyle

A large number of domestic and foreign researches relating to health indicate that, unhealthy lifestyle is becoming a major threat to human health. The WHO pointed out that, in the year 2012, the global mortality rate among people under the age of 70 caused by non-communicable diseases is as high as 52%, while one of the fundamental causes of non-communicable diseases is unhealthy lifestyle. Thanks to the efforts of the government organizations and media propaganda, people are more aware of health, and they attempt to get better understandings of health through the Internet and mobile Internet platform. But in reality, regarding to individual factors, environmental factors and other factors, people often failed in maintaining healthy lifestyles. In order to explore the reasons behind these phenomena, to help people form a healthy lifestyle from the perspective of designers, thus providing practical solutions to solve this problem, this paper starts with the formation of the healthy lifestyle investigation, combining with the theory of healthy lifestyle and persuasive design, step by step, and finally worked out a model of persuasive design for promoting healthy lifestyle. The model not only points out the factors affecting the formation of healthy lifestyles, which will help to better understandings the behavior change; and also, it points out the corresponding design stage, providing designers with targeted guidance, and through designing of more persuasive and influential products, to help people solve problems in the process of maintaining health behavios, resulting in the formation of healthy lifestyle.This study starts from the analysis of phenomenon on maintaining health behavios, through the three-times research gradually thorough, combining the theory of health behavior change and persuasive design, by means of quantitative research methods, users log, depth interview and the method of card-sorting, worked out the persuasive technics of persuasive design, the content of healthy lifestyle, the affecting factors of healthy lifestyle, the five stages forming healthy lifestyles, the persuasive design model of promoting healthy lifestyles. These theoretical results are not only forming a better understanding of healthy lifestyle, persuasive design and behavior changes, but also can be guiding tools for practical designers in related fields. Finally, through the project relating to patients with heart diseases, the theoretical model was applied and verified, it is a good chance to modify its shortcomings and improvement, thus, the final model has good stability and reliability, and it may provide reference and inspiration for related designers and researchers.