The Form Beauty Of Rationalism Graphic Design Research

The issue with formal beauty of rationalism graphic design research, modern graphic design formal beauty systematic exploration and analysis. In the history, although the rationalist philosophy and the "numbers" according to aesthetic principles originated in ancient Greece, it remained one of the most important aesthetic influence and dominant worldwide standard design.This paper argues that: Firstly, the "order" is rationalism graphic design reflects the reality of formal beauty. This basic principle is not only present in all areas of design, but also exists in nature, the reality of social and related organizational structure. Therefore, it is an objective reflection of reality. Secondly, Rationalism Graphic Design pursuit of formal beauty, embodied in the human race, "the number ratio " pursuit of relationship, which is the ancient Greek since the golden generation of humans to "count" as it is the principle of the highest aesthetic, until today still follow the design community. Again, humanity has entered into the stage of industrialization, because of the need for industrial mass production of standardized design can help mankind to achieve large-scale, high-volume, standardized production, and the emergence of standardized design, the nature and design of the same strain of rationalism, therefore, standardized design rationalism reflect actual graphic design formal beauty. Finally, consider: Although rationalism graphic design is a part of the mainstream in today’s society, however, due to the existence of rationalism graphic design come form a single, rigid, cold, mechanical, homogeneity and other undesirable phenomena. To overcome this shortcoming, we must separate random, arbitrary, open design in the form of irrationalism introduced to rationalism graphic design, so that it can overcome the rationalism of graphic design in the form of less rigid.In summary, rationalism and the use of graphic design in the form of the beautiful way to seek the order, not only the basic principles of human aesthetic past, but also the aesthetic standards of the mainstream society in the form of graphic design today. Although graphic design in the form of rationalism there are some shortcomings, but because of its inherent scientific, rational, functional is an important core of any other non-rationalist design can not be replaced, so the form of rationalism graphic design and aesthetic evaluation system will always exist in human society.