Research Of The Danmu Website Based On User Behavior

In recent years, the rising barrage site has injected a new vitality for the traditional video viewing habits. A barrage of video as a new, interactive and social video form, be in contact more and more people and accept. But undeniable, this is a few numbers in the Chinese people, and the barrage site does not become the mainstream of the video website. Research in the field has little study about it, the author want to study to reveal the reason why barrage site welcome, and an objective analysis of its existing problems and whether they can be "barrage" this dynamic form extends to other fields.The article is divided into four parts:The first part is around the barrage and barrage site summary. First elaborated the barrage is refers to the audience a comment in the process of watching the video, and will immediately in all viewers to watch the point in time when the video to slide over the caption displayed in the form of. Secondly, a barrage of video with social, transient, repeatability, according to the characteristics, the interference of. Third, on the train of development of barrage of video website carding, by the Japanese Nico Nico website to sites such as ACfun Bili Bili and China.The second part is the analysis of the use of barrage site of audience motivation and behavior. Of 14--30 years old 200 population analyzed by questionnaire survey and individual interviews, using the form of in-depth understanding, to reason that barrage and a barrage of video website welcome.The third part expounds the traditional website after website will also rise in the face of the barrage, a barrage of the form to introduce its own web site, to act art, Tencent video and Tudou as an example, and analysis has barrage after the introduction of the advantages and disadvantages.The fouth part is the barrage this extended to other fields, "Qin moon", "small time" and "one hundred thousand cold joke" created a barrage of film, Golden Eagle TV Art Festival will be the first barrage into the TV screen, Taobao double 12 advertising also put the Barrage as a new form of attract guests. The author will analyse the new attempt.