Investigation And Research On The Current Situation Of Barrage Terminology On Network Video Platforms

Nowadays,in the network era,many new ways of verbal communication have been developed,among which the bullet screen is one.The bullet screen of the network video platform relies on the network environment and the video context,which is an indispensable part of today's network life.The bullet curtain language of network video platform has not only the commonness of network language,but also its own unique personality.On the basis of collecting 1800 corpuses from three different types of video platforms,i.e.Aiqiyi,Dali and Touyu live broadcasting,this paper uses the methods of documentation and corpus to analyze,statistics,summarize and explain the collected corpus,and studies the network from five aspects: vocabulary,grammar,pragmatics,social motivation of production and dissemination,existing problems and development suggestions.Ballistic curtain language for video platform.The thesis is divided into five parts: The first chapter is the lexical analysis of the bullet-screen terminology of the network video platform.The bullet curtain terminology of the network video platform is mainly based on the basic vocabulary of modern Chinese,but there are also a certain number of Network Vocabulary and professional terms,foreign loanwords and dialect vocabulary,etc.Monosyllabic words are dominant,interjections,onomatopoeia words are more,modal words are more.The second chapter is the grammatical analysis of the bullet curtain terminology of the network video platform.As for sentence pattern,there are more single and complex sentences and more verbal predicate sentences in the online video platform.In sentence pattern,ellipsis sentences are very common,and "yes" sentences are more.In sentence category,exclamation sentences and declarative sentences are the main features.Chapter three is the pragmatic analysis of the bullet screen terminology on the network video platform.At the context level,the language environment of the online video platform is dynamic and synchronized with the video.In different video contexts,the types of the speakers may be different.In terms of speech characteristics,the language of the screen has the characteristics of colloquialism,interaction and entertainment.In addition,from the perspective of pragmatic principles,there are a lot of violations of cooperation rules in the language of the screen.Chapter Four analyses the social motivation of the existence and development of the bullet-screen terminology in the network video platform.These reasons include the development of science and technology,including the development of computer,network and bullet screen technology,as well as the influence of social and cultural factors,such as the influence of multicultural factors at home and abroad,which is the product of youthsubculture.In addition,social psychology is also an important driving factor,such as leisure and entertainment,solitude,the need for identity and the pursuit of rebellious personality and innovation.Chapter 5 analyses the problems in the use of bullet curtain in network video platform,and puts forward some suggestions to solve the problems.The main problems existing in the bullet-screen terminology of the network video platform are: the frequent occurrence of mistyped words,the confusion of sentence structure and the vulgarization of expression content;in order to develop the bullet-screen terminology in an orderly way,laws and regulations can be issued to restrict the development of the bullet-screen terminology,to deal with the illegal content in time,to formulate community civilized criteria,to improve the access threshold,and to improve the network reporting supervision system,etc.