Research On Color Effect In Information Design On The Basis Of Information Transformation Mechanism

When people observe the scene, the first impression is the sense of color vision.Followed by the shape and details. Color is the most effective method of informationtransmission mechanism. Therefore, it is necessary for us to discuss the potential ofcolor system expression in information design. This thesis start from the perspectiveof information transference，such as the point of color about the sense of visionrhythm, the consciousness link with feelings, the symbolic, the mutual of psychology,the signs in information design, through intensify the analysis of color system ininformation design, adjust the effect due to convey acceptable psychology, culturaldifference, representational forms, to achieve the purpose of information transferenceabout functional equivalence and synergism. Through the research on colorexpression in information design, using the theory of information，chromatology anddesign studies as the support, for example of "Deep Breath" in my graduation project,to get the knowledge of color system expression in information design.