The Theory And Practice Research Of Crossover Design In The Context Of Contemporary Culture

The state-of-the-art “crossover design” is more than just a phenomenon. It is also anannouncement of the advent of a new era, in which ideals will be integrated, innovation will becollaborated, and the inter-discipline boundaries will be crossed. By focusing on theinterdisciplinary and integration of knowledge, designers will be inspired by information outsidethe design industry, and further improving the design industry by introducing new concepts andideals. Thus,“crossover design” is extreme creative as well as inevitable in the sense that21stcentury is a century of communication.This desertification first introduce the concept of “crossover design”, illustrate itsimportance and inevitability by pointing out “crossover design” is a spontaneous formationunder the intertwined effect of development of society, ascendance of volkswagen aesthetic andimprovement of public consumption. Then, by analyzing the relationship between current cultureand “crossover design”, we found the thinking behind “crossover design” is part of the “networkthinking”, which has been treated as the major characteristic of intellectual circles, thus fullymeets the demand of fashion industry for talented persons.Moreover, this desertification traces to the very source of “crossover design” and comparesthe current concept of “crossover design” with that of decades ago. Consequently, we found thecurrent concept of “crossover design” is more creative and bold in innovation, and can becategorized into two groups: the designing-oriented “crossover design” and brandmarketing-oriented “crossover design”. The former can be further summarized as four typesascendingly: innovation in formality, innovation in function, innovation in materials andinnovation in the fashion design system. Similarly, the latter can also be summarized as two types: single brand marketing and multi-brands marketing. Then, we specifically addressed thedifferent kinds of “crossover design” by referring the designs of Prada, Swatch and LouisVuitton. Finally, some perspectives on the current “crossover design” is discussed, in which“crossover design” is believed to be more diversity and life-stylize.