Research On The Subconscious Consumer Psychology Of The Youngsters In The Crossover Design

Crossover design is a conception concerning various fields, say, sociology, politics, economy, culture, and etc. However, the modernity of this conception develops from the essence of dairy life.Starting from the arts and crossover practice of Murakami Takashi, also the consumer psychology of the youngsters and the standpoint of the crossover design, this article emphasizes on analyzing the couses of the crossover between the design and the arts, the forms of the crossover, as well as the influences that crossover has exerted on the subconscious consumer psychology of the Youngsters. Through the diversified examples concerning the crossover between the design and arts, this article aims at analyzing the impacts of the crossover, finding out the significance towards the design and the building of the brands culture, together with the new trends of crossover design. In addition, it also tries to discover how does the crossover design begin to develop and finally being applied in the practices of the design teaching.The major method used in the study is academic research. By means of collecting the crossover practices from the artists and designers, analyzing the subconscious consumer psychology of the Youngsters, as well as the examples in the commercial and cultural activities, the article adopts case study and complete diagnosis, explores and summarizes the crossover between the design and the arts, the arts and the commerce, together with the subconscious consumer psychology of the youngsters.With the prosperity of the mass media, technology and the commercial culture, the interactions among various fields integrated into the diversification of the design and the arts. Also, innovation provides with a positive platform which allows the inclusion of arts and the brands. In this way, crossover gradually guides to the consumption, especially in connection with the youngsters. As a special consuming group, an increasingly number of the youth desire to establish personal style through consuming. As a result, limited and custom-made edition becomes the pioneer herald orienting the consumption culture in design. And in turn, consumption becomes the tool used in communication between individual and the society. The crossover between design and the arts reflects the consumption culture. Moreover, the design takes advantage of the spirits and feelings of arts, as well as how to express the characters. Emphasizing the needs of small groups and individuals, design becomes increasingly fractionized. Therefore, we can conclude that the crossover has greatly influenced the youngsters through its global consumption elements. Crossover cooperation satisfies the needs of the globalmarkets, and accelerates the development of the crossover design.Whether it is the most popular brands cooperation, or the diversified roles that the designersplay in their fields, they are all the perceptions of the designers. Additionally, the transition of themodern life styles results into new understandings. It is of great significance when thecommercial cooperation assimilates into the arts discovery in that it could create a higher leveldesign and the challenging originality. Influenced by the diversified consumption culture, it’sworthwhile for us to explore how the crossover should develop in a healthy and sustainable way.