City Culture Brand Building Of Shenyang

In recent years, with the development of urbanization of our country is accelerated, thecompetition between cities increasing, urban culture brand construction increasingly occupyan important position, has become a core element of the urban competitiveness. AlthoughChina has achieved rapid development of urban culture, urban culture brand graduallyforming, constantly enrich the content, but still a lot of deficiencies and problems, on thisbasis, the thesis through the research and comparison of urban culture brand, at the same time,learn from the advanced experience of domestic and external urban cultural brand and thefinal research results, combined with the urban culture the characteristics of Shenyang City,and through the collection of relevant data, research and demonstration analysis, provide thefeasible advice for the Shenyang urban culture brand construction. According to thecharacteristics of the subject, this paper adopted the method of questionnaire and thequantitative analysis unifies, the system, in-depth study and Analysis on Shenyang city urbanculture brand construction.First of all, this paper summarizes and reviews the relevant research results at home andabroad, to provide a theoretical basis for the theoretical research of this paper. At the sametime, the related theory to this urban culture brand, provide strong support for the. Secondly,by analyzing the current situation of Shenyang city cultural brand, the actual data takenquestionnaire summary of Shenyang urban culture brand, and related data analysis, based onreasonable supporting data, verify the correctness of the proposed theory. Finally, on the basisof the above research and demonstration results, put forward the concrete implementation ofthe recommendations for the construction of Shenyang city brand.