Applied Research On Knitting Technology From The Perspective Of Apparel Brand Culture

With the development of society,people's consumer demand turns to spiritual level,which keen to have apparel products capable of expressing self-worth.Apparel brand competition is the brand culture competition for brand culture can concoct the core values of the brand,plump brand image,and consolidate consumer loyalty.As a carrier,products deliver a unique brand culture and enhance the brand value of clothing through the creation of personality style.weaving technology can quickly enhance the aesthetic value of apparel products,thereby helping to form a unique brand image.This paper is divided into three parts.Firstly,it analyzes the cultural categories and functions of apparel brand,and elaborates the shaping of brand culture from positioning,communication and maintenance.Secondly,the author analyzes the classification,visual effect and aesthetics of weaving technology and explores its application in apparel.By analyzing the application forms of weaving technology from Bottega Veneta,Balmain,Viktor & Rolf and Alberta Ferretti,the author explores the relationship between the weaving technology and the brand culture.Finally,the author will apply weaving technology to its own brand of “line lock”.Through the unique method of weaving in two dimensions with unequal numbers,it can match exclusive color,condense brand weaving elements,create brand cultural identity with weaving technology as the bright spot as well as be in line with the concept of brand culture.In addition,it will be used in the identification system and apparel products.The transmission mode pays attention to the union with the weaving technology,and shapes the brand culture which regard weaving technology as the core,hoping the tentative application can inspire the brand to build its brand culture.The use of weaving technology can help to enhance the brand culture and its artisan spirit and skills can strengthen the brand personality.Using weaving technology to create apparel style can cast brand culture,improve product value and achieve brand premium.The weaving process makes the brand culture more visual and uses it in brand culture which can help consumers to understand the brand culture more clearly and benefit the spread of the brand culture.