Study On The Development Of Gansu Cultural Industry From The Perspective Of Marx’s Culture

Culture is the spirit of a nation, power and inexhaustible source of national cohesion and creativity. Future international competition will be fierce in the world, and cultural elements in which participation will also increase, the status and role of culture in a country’s comprehensive national competition will be more prominent. Contemporary China entered the deepening of reform and opening up, accelerate the transformation of economic development in the crucial period of building a moderately prosperous society and the critical period, the cultural industry has become an important pillar of the modern economy, an important indicator of a country’s comprehensive national strength has become a new growth of the national economy point. Therefore, how to accelerate the development of cultural industry has become a national and local governments to accelerate social and economic development is an important issue. Our government adapt to the times, to meet the people’s growing spiritual and cultural needs of the party congress in the report clearly states that "enhance national cultural soft power, to accelerate the development of cultural industries," the strategic requirements. Chinese culture from the past a single welfare "culture" to the market of "cultural industries" and the public nature of the "culture" development. Status and role of cultural industries in the economic and social development in the increasingly prominent, become an important part of building a socialist cultural power. On this basis, to improve the competitiveness of Gansu interprovincial enhance cultural soft power, to optimize the transformation of economic development, it is necessary to develop the cultural industry. This paper is divided into four parts to illustrate this problem, the first part is the main content of Marxism elaborate cultural theory and culture; second part is an overview of the course of China’s cultural industry development; third part is about the cultural industry in Gansu Province The development status, problems and countermeasures; fourth part is the elaboration of Gansu cultural heritage and innovative research industry.