Analysis For Propagation Strategy Of Chinese City Image Film

City image is like a video name card of a city as it can get city image across topeople intuitively according to its vivid and direct performance of sound and picture.The development of Chinese city image film has went through sixteen years. People’sresearches on city image promo in industry are constantly going deeper, while the typesand propagation modes of city image film are also constantly changing as times arechanging, the media are developing and people’s aesthetic and consuming attitudes arechanging.According to the propagation phenomena of Chinese city image film in recentyears, this thesis is devoted to study the propagation strategy of Chinese city image film.People in industry has given many definitions of city image film. Combing differentdefinitions and the writer’s understanding of city image film, this thesis defined it as afilm and television ads whose main body is city image. According to the method ofcombining theory and analyses of cases, the whole article combined the theory ofnarratology and communications and cases to analyze the city image film. The textualresearch way of thinking started from studying film and television attributes of cityimage promo to analyze its icon text’s propagation strategy in narrative method, andthen analyze five elements of city image promo in the propagation progress relating to“5W”.What’s more, combined with questionnaires of Hangzhou’s city image film, itanalyzed the situation of current city image film and studied the existed problems andlifting schemes in propagation strategy of current city image film.