Social Semiotics Of Visual Communication Research Field Of Chinese Characters "Graphical"

We are in the era of domination by a visual image, the image will constitute the basic elements of life and grasp of the basic ways of the world. Face overwhelmed by the image information, the traditional Chinese characters are accepted with the test, let’s activate the traditional, in the moment better use of modern means in combination with Chinese characters play Chinese characters convey effect.This article is in the semiotics horizons, learn from Western semiotics the kanji graphical features of the kanji symbols in Visual Communication Design from the perspective of cognitive research, and made the subject of research. The study includes the origins and development of the Chinese character symbol; close relationship with Chinese characters and graphics; the kanji graphical way, the purpose, significance; Chinese characters as a visual language in the field of visual communication, symbolic image morphology.Outside the context of globalization, the ancient Chinese characters symbolic language is also experiencing the challenges and impact small written characters reflects the profound Chinese culture, traditional Chinese contemporary writing mode is to get rid of the text to exclude consciousness, graphics The most fundamental orientation.Text is divided into six parts:The first part of the introduction from the research background, research status, research methods and content, research significance, research features and innovations five elaborate.The second part is mainly elaborated symbols, semiotics, the concept of design symbols, as well as the relevant representative and perspectives.The third part is to sort out the origin and evolution of the Chinese characters. Seeking the origin of Chinese characters in the original graphic sex, and the evolution of the simplicity.The fourth part of the pattern generation and development of Chinese characters, the character of configuration method "shape" analysis of Chinese characters graphical.The fifth part is the use of Chinese characters in visual communication design graphical, the kanji graphical applied to the logo design, poster design, book binding design visual communication design. The large number of detailed examples cited and vivid character graphics design, from the point of view of semiotic analysis. The sixth part of the outlook on the future character of visual communication.Chinese characters is a social, cultural codes, Celebrex has the culture of the Han nationality gene construct with the spirit of the framework of the national civilization, shaping a visual form of civilization. Chinese characters as the traditional Chinese culture and contemporary, which is the Chinese characters as the world’s only hieroglyphics to the long-term. Contemporary text to graphics or image text transformation, which is the development of a tendency in the future text. The author is the insight into this trend, why they combined the expertise, the principles and methods of semiotic analysis of Chinese Character Graphic Design in Visual Communication Design.