| Waving dance is a state-level non-material cultural heritage, is the essence of tujia nationality culture, also be the basis of tujia nationality is different from the other race. With the development of productivity, modern life culture impact on waving dance constantly, waving dance is in endangered status. In this paper, using literature method, questionnaire survey method, interview method, on-the-spot investigation method, mathematical statistics method to study the present situation and problems of the development of enshi tujia waving dance, the following conclusions:(1) waving dance was not well developed, and the main reason is that the relevant departments pay less attention, lack of time, lack of scientific and normative. As a proportion of the attribution analysis respectively,78%,16%,6%.(2) through the analysis about the present situation of some colleges and universities and primary and secondary schools to carry out:I state of primary and secondary schools to carry out some main counties have four, no waving dance should be brought into the teaching plan in colleges and universities, the waving dance promotion is not strong enough.(3) to the relevant person in charge of the government and the local waving dance inheritance person interview found that inheritance people appear fault, waving dance lack of funding sources and inheritance, the local governments to pass people support is not enough.(4) the tourist attractions of waving dance place only2, participate in the community of the investigation and analysis found that men were slightly higher than the female tourists; And in numerous sports waving dance, is the most attract tourists accounted for43%.(5) the city to participate in some people mainly is the old man, their ages were mainly between50to65years old, less young people to participate in. Has the very good mass base, but not form a specific promotion mode and the influence of brand event or activity.(6) for waving dance to carry out the existing problems and application of marketing, and other multi-disciplinary theory and the guidance of the knowledge of sociology, puts forward the promotion strategy of enshi tujia waving dance:government-led promotion strategy; To promote the teaching strategy; To promote the competition strategy; Performance promotion strategy; Mass media propaganda strategy; Sponsorship strategy.Suggestions:(1) in the urban area, we should strengthen the government’s leading role, introduced in the formulation, the protection and inheritance of some related laws and regulations at the same time, the use of the power of the social from all walks of life to introduce capital, increase capital investment, for waving dance tradition established tujia traditional sports clubs, theme park construction, strengthen the festival activities on-site guidance, organization more waving dance contest, elected waving dance star.(2) in the countryside, the media should be more in enshi tujia waving dance propaganda, broadening the channels for a variety of media to let more people understand waving dance, and to participate in some activities.(3) in the school, should create conditions to waving dance into the curriculum plan, work out teaching outline, waving dance at school, expand the influence. Colleges and universities should strengthen the research and development work of waving dance, let the more added to the inheritance and development of qualified personnel in science and technology waving dance, cultivate professional social sports instructors waving dance.(4) in the traveling scenic area, we should strengthen the enshi ethnic features and regional characteristics of the propaganda dynamics, promote sales experience, introduce tourist attractions activities, let more visitors feel the culture of tujia nationality. |
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