The Comparative Of Korean And Chinese Advertising Language Rhetoric

Through the observation of advertising language and everyday language to know they are different. Because the purpose of advertising language is to attract consumers to purchase goods. In order to achieve this purpose, advertisement use a variety of rhetorical devices. He purpose of this paper is to analyze the similarities and differences In language between Korea and China by comparing the two countries in the rhetorical devices of advertising. After the comparative analysis, it shows rhetorical habit of advertising between the two countries, and show the different features in language in these countries, which give scholars some help.This paper consists of four parts:The first part is an introduction, which shows purpose and advance research, the scope and methods of research, as well as the selected data.The second section explains the definition and characteristics of advertisin language, as well as South Korea and China rhetorical analysis concepts and classification.The third part is based on Jinguang Zhu, Jin Zhe jun view of the rhetoric which is divided rhetoric into two categories, In the vocabulary introduced three rhetorical metaphor method, hyperbole, to be the same point Act and three rhetorical devices and differences. In the sentence, he introduced three rhetorical, repeated law, citing law, ellipsis and the same point three rhetorical devices and differences. Finally, the advertising language commonly used in other rhetorical devices, rhyming law, onomatopoeic/mimetic law, homophones Italian law, the same point and four rhetorical ellipsis and differences. Finally, the rhetoric appeared in the paper advertising language was used in the percentage ratios has been calculated.The last part is the conclusion. Through previously described by the content analysis, it shows the similarities and differences in advertising language Korean rhetoric, and points out the deficiencies in the text and the direction offuture efforts.Based on the data collected and theoretical knowledge combined, analyzed the similarities and differences in advertising language Korean rhetoric, hope for Korea in advertising rhetoric of learning help.