Research On Domestic Film’s Homogeneity Phenomenon

Along with the progress of civilization, science and technology and other factors gradually breaking the geographical position creates a cultural wall, satellite, radio and television and the Internet more shortened the distance between different cultures, to strengthen the communication between different cultures, several kinds of culture in the high density of the exchange, there will be much of the intersection of the resulting cultural pull or fusion, whichwill inevitably lead to cultural homogenization phenomenon.At the same time, awareness ofcultural invasion and the need for human beings in the subjective intention of other factors are also playing the cultural homogeneity. In the information technology developed today, cultural homogenization phenomenon has become an important cultural issue, the important part isthe homogenization phenomenon of film.With the social development level, each big media more clear understanding of theimportance of "audience" for the film’s success, in order to strengthen the audience "to explore the anticipation field of vision", constantly adjust the types of programs, to adapt to the needs of the audience, in the hope of gaining high ratings. In art appreciation, "pay attention to the audience" originally for the development of art is of positive significance,but in order toeconomic interests, will put aside the art of film and television works of art should have, to cater to the audience, not only to the development of film and television,the useless, but will make the image as a matter of growing.Although some people think that the homogeneity of the mode of operation being able tochase hot market and from the "copy" to "super", but this cannot go on for long into film development.In this paper, starting from the cultural homogeneity, from the perspective of reception aesthetics on the China film homogeneity phenomenon. Research by the aesthetic needs ofthe audience and "Horizon of expectations", summed up the current domestic TV "expectedhomogenization performance and film homogeneity of the field".In the face of the negative effect of current domestic film homogeneity and marketing bottleneck disadvantage and the audience Shenmeipilao prominent, explore the way ofrectification, through the rational use ofthe audience to accept, to realize the shadow breakthrough, film and television work done with a high degree of depth and thickness,regression nature of art from the same matter, withcolorful the way to win the audience.