The Image Design Of Cities And Towns Influenced By Intangible Culture

China’s small towns play a significant role in conserving the traditional culture. In addition, those perfectly preserved towns are the epitome of our historical country. However, to develop the economy of these under-development towns, image design strategy becomes vital not only because it is an essential means to publicize the culture, but also due to it plays a guiding role to enhance the overall brand image of small towns. Nevertheless one of the most obstacles of those undeveloped towns is the inaccurate positioning. Instead of considering their own features and advantages, those towns constructed under unsuitable plans making the reality harder to form a unified and unique style which makes the expectation unachievable.In the first part of this paper, author raises questions in order to clarify the research ideas from several aspects. For instance, study the background, the purpose and the significance of target task; the present status of relevant researches both in domestics and overseas; a brief discussion of the main content, methods and frame structure. In addition, the second part is focused on analysis of the problems. According to analyze the target current situation and the problems of the study, this analysis becomes the basis of settling the following problems. Those analyses include the concepts of intangible cultural heritage and the image formation of cities and towns as well as the status quo analysis of Longxian She Huo Festival. Furthermore, the writer solves those problems and put forward the significant methods and meaning of rebuilding towns, which affected by intangible culture. Otherwise, the writer designs the research as a result of case study of Longxian She Huo Festival. The fourth part summarized that the characteristics of the urban image makes a positive influence on cultural inheritance and gives audience the prospects of image renovation.After doing a lot of basic research and literature review work with accurate analysis as well as thorough case study of Longxian She Huo Festival, the writer summarized the connotation and methods to protect the city’s image renovation in view of intangible culture. Throughout the study of the current situation and problems of Longxian rebuilding case, the author makes a conclusion in how to build cities image with their own features.