Practice Of Image Design In The Process Of Presentation Of Cultural Ecology Of Intangible Cultural Heritage

As the precious wealth shared by all mankind,the intangible cultural heritage relates to the cultural and spiritual heritage of a nation and is an important component of the traditional culture of the Chinese nation.In a sense,it records the history of the Chinese nation and condenses the spirit of the Chinese nation.It has important realistic and historical significance for inheriting national culture,strengthening national unity and consolidating national emotion and social stability.Culture is the adaptive creation of ecological environment,different regional environment brings different cultural characteristics.With the change of ecological environment,its culture will change,and with the development of culture,the ecological environment will be adjusted,and the two will influence each other.With the continuous development of modern society,the intangible cultural heritage is impacted by social transformation and cultural globalization,the ecological environment of traditional folk customs is seriously damaged,and the original inheritance chain is broken.Make intangible cultural heritage gradually submerged,or even die out.In the face of this situation,how to reasonably present intangible cultural heritage,and then to achieve the preservation and inheritance of intangible cultural heritage has become a problem to be explored.The image design of intangible cultural heritage cultural ecology is the research content of this paper.For the image creators,the process of image making is"pre-shooting preparation,field actual shooting," The later period organization material "is regarded as the outstanding research emphasis and the innovation part."The research scope of this paper is based on the image design method proposed by German film critic Krakauer,which combines the method of photography with the method of film.Combining the research method of anthropological field investigation with film design,the expression of "conceptual paper" of anthropological ethnographic image is transformed into "cinematic expression",and a systematic"image design method" is obtained.Its application field is the image design in the process of presentation of cultural ecology of intangible cultural heritage.Through the combination of theory and practice,this paper attempts to construct an image design method system based on multi-disciplinary integration of intangible cultural heritage and culture ecology.First of all,through the comparative analysis of the existing intangible cultural heritage images,we find that there are pure records,strange hunting,over-real reproduction and other problems;secondly,according to the existing problems for the construction of this design method put forward the goal and demand;again,Through the introduction of integrality and strangeness theory,through demonstration and deduction,the paper draws a new turn of image design practice in the process of "presentation" of intangible cultural heritage cultural ecology.Taking the project of new channel design and social innovation and the design practice of "Beachhead New year painting" as an example,the feasibility of this method in practical application is further verified.Through the construction of image design method in the presentation of cultural ecology of intangible cultural heritage,this paper hopes to protect and spread the intangible cultural heritage through the strength of design,and strengthen the sense of national cultural identity and belonging.To promote other people's understanding and study of non-heritage cultural ecology,to realize multi-regional communication and innovation and development,and to find a new way for the protection and dissemination of intangible cultural heritage.