An Ethical Review Of Baudrillard’s Symbolic Consumption Theory

In the context of the continuous development of the economy and the improvement of people’s living standards,people’s consumption of goods is also increasing,and a series of consumption problems have emerged.Therefore,research on consumption issues is crucial.The symbolic consumption theory proposed by Baudrillard takes the consumption problem as the starting point,studies people’s consumption behavior,and points out that the symbolic value of commodities has a significant impact on people’s consumption process.Under such a consumption pattern,the functionality of commodities is no longer the focus of people’s consumption,but more attention is paid to the symbolic value endowed on commodities.Based on the theory of Marx’s philosophy,this thesis makes an in-depth and systematic study of Baudrillard’s symbolic consumption theory from the perspective of ethics.This paper sorts out the background,theoretical source and content of Baudrillard’s theory of symbolic consumption,and points out the ethical dilemma of the theory of symbolic consumption and its influencing factors.It dialectically evaluates the positive significance and limitations of Baudrillard’s theory of symbolic consumption,and puts forward the ethical principles and path choices that the contemporary human consumption society should follow.Firstly,it explains the background and significance of Baudrillard’s research on the ethical review of symbolic consumption,and reveals the focus of the research on Baudrillard’s symbolic consumption theory from the perspective of ethics.Secondly,it systematically sorts out the background and theoretical sources of Baudrillard’s symbolic consumption theory,and explores from the aspects of economic background,political background and cultural background,drawing on Saussure,Barthes,Lefebvre,Debord In the theories of thinkers such as Baudrillard and Marx,the clear context of the formation of Baudrillard’s theory of symbolic consumption is shown.Thirdly,it demonstrates the main content of Baudrillard’s theory of symbolic consumption:from consumption of things to consumption of signs,individuation and differentiation of consumption,cultural symbolization of consumption,and advertising promoting symbolic consumption.The ethical dilemma and influencing factors of Baudrillard’s symbolic consumption theory are expounded.On this basis,it dialectically analyzes Baudrillard’s theory of symbolic consumption,and points out his positive significance and limitations.The ethical principles and path choices that the contemporary human consumption society should follow are put forward.We should establish correct consumption values,establish green environmental protection awareness,consciously invest in the construction of national ecological civilization,and work hard to build our common beautiful home.