The Aesthetic Characteristics Of The Network Video Program

Network video program was born under the new media era, a new type of film and television dissemination form, more produced by independent production, distribution and video website, covering music, sports, health, film and television, interviews, popular science, talent, information, and many other categories. In recent years, with the Internet technology and the constant development of video website, portal website, as well as high video copyright fees continue to rise, sohu, youku, love in the video web site to search for a more broad space resources, network video therefore become province choice of money and effort, as a result, "7 movie", "the office" crazy, "the dream silk men", "hip hop quartet", "xiao said" are low cost, such as network video. Network video as a new type of film and television dissemination form, has its own some of the aesthetic features, such as being open comprehensive art creation technique, the depth of the entertainment culture and mass culture blend, autonomy and concentration of aesthetic acceptance. But the fledgling network video still exist many problems, such as the type, content low explicit, vulgarity of entertainment and tabloidization, chaos of aesthetic value orientation, etc. This paper selected topic is the origin of the network video development, aesthetic features and aesthetic is missing, for the solution of the network video put forward the feasibility and breaking path. In the process of writing, this article will focus on youku video and sohu video two site network video program analysis summary. Because in the video website and portal website, youku and sohu relatively fast development, is a relatively perfect show type two operators, other operators are to study and draw lessons from these two sites, so sort out these two representative program types and characteristics of the site will help to find out the general characteristics of network video program. Among them, youku product representative program has "miss puff, "xiao said. Produced by the sohu representative show "best wishes dapeng! Best wishes", "the dream silk man", this article will the four typical programs targeted research, in-depth analysis shows the existing problems and to suit the remedy to the case, the scientific method of analyzing the specific issues, pointed out the reasons of their success and the existing problems and the development of other Internet video reference and experience for reference. This article also points out the network video art direction in the future, for the future development direction of video web site, network video constantly pursuit, the true, constantly overcome development bottleneck, form a complete industry chain structure and operation mode, to seek new ascension space in the improvement of exploration.