Research On The Aesthetic Culture Of Network Video Communication

The era we live in today is an era of visual information.The information that constructs and presents our entire society is primarily composed of video.Video information is a cross-sensory comprehensive information form that realizes the media fusion.With the support of Internet,especially the mobile Internet devices,a variety of video information dissemination styles are derived,including webcast,short video,as well as online homemade drama(or online drama).Along with the spread of mobile internet and smart mobile terminals,visual communication styles of many netizens and the aesthetic culture concepts of previous visual information dissemination styles are presented,which show a new aesthetic cultural characteristics.Therefore,it is important to understand the aesthetic concept of these visual information communication styles before we study its communication and aesthetic laws and promote its healthy development.Based on this understanding,this paper has considered the aesthetic culture concept of video communication in the era of mobile intelligence,and carried out detailed analysis on the main visual information dissemination styles such as live webcast,short video and homemade drama.The introduction part begins with the analysis of visual concept and expounds the nature of visual information as a sensory fusion information.Then from the perspective of media culture and aesthetic concept,the classic literature related to visual problems is categorized and reviewed.On this basis,the research ideas and research methods of this paper are proposed.In fact,there have been many discussions on the concept of video,but most of them are from the perspective of art,and there are few studies regarding the ideas of media culture,information dissemination and aesthetic ideas.There are plenty of studies on visual art and its aesthetic issues,only relevant information was reviewed in this article.The main body of the article is divided into five chapters,the first chapter is the overall discussion,the last chapter is the summary of the theory,is also the vision of video communication aesthetic concept and development in the era of mobile intelligence.The middle three chapters are study about the current most influential video broadcast,short video,home-made TV series and other video information dissemination style.The first chapter focuses on the media fusion era of video and video communication.There are two aspects to think about the video problem under the background of media fusion.One is that we live in an era of media fusion,the other is that video information and video communication itself is a kind of sensory and media integration of information transmission.In this chapter,the fusion development of video communication is reviewed from these two angles,and the fusion property of video transmission is pointed out.The integration of human information dissemination activities should be said to have internal motivation and needs.In the activities of human information dissemination,the most abundant information is visual information and voice information.In communication activities,other sensory senses also communicate mainly through visual organs and auditory organs.So when we discuss the video communication,we are actually discussing the information communication of the fusion of visual information and auditory information.Second,this article points out the humanistic aesthetic value of the connotation of video information from the aspect of humanism.In this process,the construction of media culture to the aesthetic value of the masses can be found by comparing the visual text with the literary text.It reorganizes aesthetics,directs the audience,and reconstructs the aesthetic relationship among them,which is the result of the progress of media technology and the joint action of the aesthetic culture of video transmission.After confirming the humanistic aesthetic value of video communication,we examine the visual communication from the perspective of aesthetic culture.The fundamental driving force of video information communication towards integration lies in the power of human information communication development,which is essentially the pursuit of media to human beings.Therefore,the visual communication in the age of media fusion shows that everyone is the communicator of aesthetic culture,such as specialization and universalization,commercialization and interactivity,and so on.The emergence of these aesthetic cultural ideas is undoubtedly closely related to the progress of media technology.In the evolution of media history,our ethical concepts,aesthetic concepts,cultural needs,information experiences,and so on,have all been changed.From the point of view of technology,we can discuss the historical progress of information communication technology from many aspects,such as convenience.From the aesthetic point of view,we cannot argue that the fixed-image aesthetic culture is the progressive super-progress of the aesthetic appreciation of characters and pictures.The more it is,the more it can be said that video communication "means not only the impact on human beings' aesthetic experience and the re-construction of interpersonal relations,but also the re-establishment of cultural concepts and the re-integration of social and cultural structures." In this integration and integration,grasping the aesthetic cultural concept of video communication,opening up aesthetic practice and promoting aesthetic experience is one of the core demands for us to innovate the way and channel of video communication.The second chapter analyzes the aesthetic culture concept of video broadcasting in webcasting.Live broadcast is an important evolving in the development of human visual communication.Therefore,before discussing the live webcast,we should first study the live broadcast and its related aesthetic issues.The space-time problem of video transmission is first proposed here,because discussing video transmission must involve time and space and the relationship between video and reality.Before the live broadcast appears,the video was of other time and space.This means that the aesthetic subject and the aesthetic object are in different time and space.The aesthetic object presented by the video is different from the aesthetic subject in time and space.The aesthetic subject can only be substituted.Get an aesthetic experience.Time and space desynchrony,synchronic time and space,and time and space are respectively corresponding to the three stages of development of visual communication aesthetic culture.The live broadcast brought the visual communication aesthetic culture from the first stage to the second stage,while the live webcast brought the visual aesthetic culture from the second stage to the third stage.Secondly,the aesthetics of webcasting is discussed.The climax of the development of webcasting appeared when this article was being prepared.Now that the craze has gradually subsided,the influence of webcasting is still not to be underestimated.With its characteristics of real-time,visualization,personalization,interactivity,and fashion,the live webcast not only manufactures the visual communication mode of eliminating the boundaries of time and space,the consumerism tendency of materializing women,and the equalized communication concept of dispelling discourse power.A new aesthetic consumption object has emerged,and it is changing the aesthetic culture concept of our video communication.The aesthetic culture characteristics of webcasting are highlighted in several aspects: the interaction of aesthetic methods,the consumption of aesthetics,the desire of aesthetic motives,the integration of aesthetic experience,and the capitalization of aesthetic values.Among them,the interactivity of aesthetic methods constitutes the core characteristics of webcasting,and the desire for consumerization and aesthetic motives of aesthetics constitutes the internal driving force and value orientation of webcasting.The integration of virtual and real aesthetic experience is an important factors for the formation of itsinfluence and communication power,the capitalization of aesthetic logic constitutes the driving factor of the live broadcast through the Internet.After analyzing the aesthetic culture characteristics of webcasting,the core of its aesthetic culture concept is virtual and weak connection.The third chapter explains the aesthetic culture concept of video broadcasting in short video.First of all,it reviews the development of short video,and then points out that several factors are crucial in the process of the formation of short video visual aesthetic culture.The production and dissemination of short video content is based on intelligent mobile terminal technology represented by smart phones and mobile short video applications based on high-speed network.This is the infrastructure preparation for the formation of short video visual aesthetic culture;the short video platform is functioned to provide convenience,forming a benign construction of short video content production and dissemination;accurate dissemination under the algorithm recommendation mode promotes the dissemination of short-time video content to intelligent distribution,more in line with the information consumption habits of users in the fragmented information era,becoming a tool to promote the spread of short video information;the platform effect of short video transmission is obvious.Then it is pointed out that the aesthetic cultural characteristics of short videos are mainly manifested in fragmentation,superficialization,circle layering and grassroots.Short video as a form of video transmission,the most typical aesthetic experience is fragmentation.This fragmentation comes from the characteristics of human information dissemination in the information overload environment,and the fragmentation of the aesthetic content to fill the fragmentation of human time and attention,forming a "micro-aesthetic" feature.Superficial is a result of short video fragmentation,small volume,reflecting daily life and so on,all of which are related to one of the most prominent aesthetic cultural characteristics of short video communication.But superficialization itself has created conditions for the popularity of short video transmission.The superficialization of short video aesthetics is only an aesthetic cultural feature and an aesthetic path,and it is neutral.The circle culture of communication in short video,as an aesthetic cultural tendency,is the approach of aesthetic tendency,the communication of aesthetic emotion,and the harmony of aesthetic taste.Grassroots refers to the evolution of short video applications from a grassroots carnival application to a platform that integrates multiple ecosystems.In this process,the short-video platform corresponds to a more diverse social class,and the aesthetic circle is more abundant.The grassroots users provide traffic protection,becomes fans and followers through active interaction and communication,eventually achieved self-improvement.The aesthetic culture concept of short video is concentrated in the two aspects of emotional resonance and life aesthetics.The emotional resonance itself is closely related to the characteristics of short video communication.Compared with words,video communication directly appeals to the senses and can stimulate and evoke emotions faster.Daily life recorded by short video information is a scene with a high degree of generalization and a strong sense of excitement.The short-lived aesthetic concept of short video means that short video communication is a kind of communication based on oneself,and it is a daily scene.The life-oriented aesthetic concept of short video is still a narrative and communication strategy.The fourth chapter discusses the aesthetic culture concept of online video.In fact,both webcast and short video is a kind of network video in a broad sense.The network video discussed in this chapter is a network video that relies on video website communication as the main channel in the usual sense.Because the video content of the video website can be generally divided into two types: copyright drama and self-made drama,and the copyright drama is more of an aesthetic cultural feature of the general TV series.Therefore,this chapter mainly discusses the self-made drama of the video website to highlight the network.After a brief review of the development of self-made dramas,it is pointed out that the core aesthetic cultural characteristics of self-made dramas are youthfulness and IP.Young people are enthusiastically embracing the creation and dissemination of homemade dramas,participating in the interactive communication process in the process of creating homemade dramas,and the youthful aesthetic cultural characteristics of self-made dramas,in essence,constitute the reaction and performance of youth culture in self-made dramas.The IP of the aesthetic culture of self-produced drama is spread,and the deep reason is driven by the market and capital.Capital investor needs to cover their costs quickly and generate revenue on traffic.Seeking existing IP for self-made drama adaptation can avoid many risks.The aesthetic culture concept of self-made drama is influenced by capital investor,and its orientation was ought to be content quality and mainstreaming value spread.In addition to the self-made drama,we also discuss another special form of online video,namely the two-dimention cultural concentration represented by the Bilibili application,and a brief analysis of its aesthetic cultural characteristics and concepts.The fifth chapter is the theoretical summary and practical prospects based on the research of the first four chapters.We believe that we are currently in the stage of deep development of media integration.As a historical process,the development of media integration will promote the evolution of people's aesthetic cultural concepts.The advancement of technology will further promote the development of network video communication and promote a new style of video communication.Only by confirming the value of human beings in the process of media integration,and promoting media integration with the humanistic aesthetic culture concept,can we better grasp the video only if we deeply grasp the essence of human media culture and information demand in the evolution of humanistic aesthetic culture,also to achieve better understanding to the law of information dissemination and seize the strategic opportunities for the development of media integration,making the new style of video information dissemination better for the mainstream public opinion,consolidating the common ideological basis for the united of the whole society and the whole nation,and provides strong spiritual strength and public opinion support to the fulfill of “two 100-year” target,as well as realize the great rejuvenation of the Chinese nation.