Explore The Spread Of Network Literature Based On "5W" Mode

The rise of the Internet has become a new kind of media,resulting in a new literary phenomenon "network literature".Over the past decade flourish network literature,a lot of original literary websites have been established,more literary authors had joined the network,which gave birth to more and more of the works.With the increase in the number,content category of network literature came more detailed, the network literature became more developed. Spread from online to off-line,the network literature has expanded many communication channels like publish,comic book,game adaptation and film adaptation.This shows wide range of propagation and significant dissemination of result.At the same time,the rapid development of network literature also highlights a number of issues,such as poor quality of works,difficulties of copyright protection,which greatly affected the healthy development of online literature industry.Although there are many problems in network literature,it is welcomed by the majority of young readers.This article explores network literature base on Lasswell "5W"mode,combine with some classical communication theories such as the use of communication and to satisfy and gatekeeper.And takes some works for example to analysis the network literature,analysis its definition of concept,nature and characteristics propagation model and discuss the advantages communication channels and so on.Use text analysis and literature review todepth research the subjects and audience of network literature combined with some data.I hope people could have a correct understanding of the network literature,as well as for academic research network literature China to make my own contribution.