In recent years, film and television advertising has now become a popular life, study and work in one of the ways to get the most important information in the advertisement. It is more efficient propagation velocity become a corporate image-building, demonstrate product features the best choice. Where television advertising is the creative core of the production process, but ultimately expressed by the superb editing practices. Clips and creativity are complementary, it is a fusion of classic television advertising creative in the editing process for editing in the creative guidance. With this graduation creation of television advertising clips, post-synthesis, etc., practical research, recognizing the impact of various factors clip, to fully exploit the potential of the clip. Television advertising creative to make the most visual impact of the form displayed in front of the audience, the audience enjoy the process easy to understand the creative television advertising to be expressed and express emotions, and ultimately to the viewer can resonate with inspiration. |