Study Of Chivalrous Spirit On The Domestic Animation Creation Using Content

In the 21 st century, the development of cultural industries, to enhance national cu ltural soft power has become national development strategies all over the world. Thou gh China has five thousand years of cultural heritage, the level of cultural developmen t industries lag behind the economic, political, military, far behind the United States, Japan and other countries. In the field of domestic animation industry, we even fall be hind South Korea. Excellent foreign animation works almost dominate 100% country’s animation market, our domestic animation market defeated by foreigner completely even though Once brilliant for twenty years, what’s the problem of domestic animatio ns, how to achieve the renaissance of domestic animation, what’s the sense and effection in the content creation is our dissertation want to discuss and try to answer.Our dissertation depart China animation into three parts with the line of time: the Republic of China, "aflashinthepan";30years after foundation "oblivious of the world"; Chinese reform and open up "confound". From the three part we analysis the proble m of currently domestic animation content creation: the lack of the original story, the weakness of audience first thought and content directional confusionTake the domestic excellent martial-arts animation "qin shi ming yue" series as example, from the characters, modeling, architecture, weapons, music five aspects, analysis chivalrous spirit content in depth, proven the ways of its content creation and successful experience. we get that domestic animation want to achieve leap development, content creation must follow "national culture" roads, local animated cartoons must keep the creation contect "originality.", For viewers of different ages, age rating of content creation is necessary.